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The Local Era

Welcome to The Local Era.

One record. Connected data. Many local experiences.

The shift

  • The same business re-entered on every siteOne authoritative record, recorded once
  • Disconnected listings and directoriesConnected data and reviewed relationships
  • Visibility bought one channel at a timeVisibility as an outcome of good, published information
  • Information written only for peopleInformation structured for people, search and AI

The Local Era is the story, not another system. Everything it describes runs on the one existing architecture explained by The Local Core.

Architecture and supporting roles

The operating progression

  1. Infrastructure
  2. Database
  3. Graph
  4. Grid
  5. Surfaces
  6. Visibility
  7. Experiences